Building Your Travel Blog Persona

Whether you are a travel guide, a travel blogger, or—the increasingly popular option—both, connecting with your readers is the best way to broaden your small space on the internet. Below, we have listed a few of our favorite blogging tips; if you follow this advice, you’ll be well on your way to becoming a popular blogger.

Create useful content. People read travel blogs for a variety of reasons. Though most readers are living vicariously through your posts, many will visit your site for tips and advice. Make food recommendations, booking tips, and humorous observations. Most importantly, never shy away from discussing money; most of your readers are likely working on a small budget and providing financial transparency will allow you to see more human and trustworthy.

Keep it interesting. Travel itself is interesting but stick to unique topics that will interest your audience. Nobody wants to hear about a drunken evening at a club—instead, focus on the places you travel and the idiosyncratic experiences you have. The people you meet, the places you go, and the thoughts you have are more interesting than treating your blog like a diary. Also, consider having fellow travelers write guest posts from time to time. This will allow you to switch up the voice and, quite literally, cover more ground.

Connect with social media. Facebook, Twitter, and Instagram are responsible for most of the content spread throughout the internet. When you post, be sure to connect your blog or website to all social media accounts—it will draw your readers, let them know you posted, and allow them to engage more directly with the content. Moreover, timing your posts on social media can be important—use your desired time zone and post in the morning or in the evening.

Build an audience. If you complete the above recommendations, you should be well on your way to building a strong audience. However, the most important tip for building a base is: consistency. Plan your posts carefully and be sure to post at least every other day. Generating content and publishing frequently are the best vehicles for drawing a crowd.