Using a Blog to Advertise Your Travel Guide Services
Becoming an independent travel guide is a goal shared by many in the tourism industry. The ability to set your own rates, work specific trips, and choose the countries and cities you want to visit can make all the difference in an already interesting and dynamic career. However, getting to this point in your travel guide experience can be difficult.
As a result, it is important to establish your services well before making the jump to working independently. Creating a blog or website to advertise your services is an essential part of the process. The tourism industry runs on blogs and website ratings, so establishing your internet presence is a great way to create a consumer base prior to going independent.
Moreover, if you plan to make the jump, we recommend starting your blog or website while working for a company. This provides a financial safety net—you can grow your internet presence while continuing to earn an income from another provider. This is also an easy way to generate content—you can use your experiences as a travel guide to fuel your first few blogs. In advertising this experience, you’ll gain more trust among your readers.
When you begin your blog, it is important to choose a category or niche you want to cover (for more information, see our travel blog niche guide). At the beginning, focus on developing your web persona; do you want to write colloquially, or maintain a more business-like tone? Generate a few “About Me”-type posts to sprinkle throughout your travel content. Additionally, include as many photographs as possible. Your readers are there for information, but they’ll likely find you through a social media platform; great photos are important for a social media following.
Once you’ve made your web presence known (and have enough saved up to coast for a while), advertise that you are making the leap into providing independent services.